UPC 071249210741

• GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Cr me. With our triple protection system that seals, replenishes & conditions, plus 100 gray coverage even on stubborn grays, it's called Excellence for a reason.
• EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color. For 100 gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color.
• L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Cr me.
• LONG LASTING HAIR COLOR: Get beautiful color from L'Or al Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
• L'OREAL PARIS IS INCOMPARABLE: Tried at-home hair dyeing kits like Clairol Nice'N Easy, Schwarzkopf Keratin, Herbatint hair Color, Clairol Natural Instinct, Vidal Sassoon hair color, Naturtint hair color? We think you'll love L'Oreal Paris hair color.

The only haircolor with Pro-Keratine Complex to help revitalize hair's youthful appearance. Triple protection system reinforces the internal structure of hair and helps protect from damage for ultimate lightening in one easy step. No pre-bleaching required. Nothing protects better, nothing covers gray better.