UPC 071249210680

• GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Cr me. With our triple protection system that seals, replenishes & conditions, plus 100 gray coverage even on stubborn grays, it's called Excellence for a reason.
• EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color. For 100 gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color.
• L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Cr me.
• LONG LASTING HAIR COLOR: Get beautiful color from L'Or al Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
• L'OREAL PARIS IS INCOMPARABLE: Tried at-home hair dyeing kits like Clairol Nice'N Easy, Schwarzkopf Keratin, Herbatint hair Color, Clairol Natural Instinct, Vidal Sassoon hair color, Naturtint hair color? We think you'll love L'Oreal Paris hair color.

There's a reason it's called Excellence. Nothing protects or covers grays better . L'Oreal Excellence Cr me's Exclusive Triple Protection System seals, replenishes and conditions your hair for up to 8 weeks of protection. All that, and 100 gray hair coverage, even on stubborn grays. compared to each leading competitor's top selling brand.